360Player has during the year 2020 had a rapid growth as a company even though the market has been deeply affected by the Covid-19 situation. To stimulate further growth, an additional 2,1 MEUR has been raised.
2020 has been a year unlike any other, 360Player has had a very successful year showcasing growth in all areas of the company. The product has reached new heights with important feature updates in areas like video analytics and player development. The usage of the app, the amount of users as well as deals made are at an all-time high.
To stimulate additional expansion on all key markets, and at the same time prepare for additional expansion for the period post-covid, all existing owners as well as a few new have invested 2,1 MEUR.
New owners are Anton Bonnier, as well as video game company Paradox Interactive founder Fredrik Wester. Fredrik has this to say about the reason behind investing in 360Player:
“I myself am very involved in the football world and see the obvious benefit for everyone, from club management to players and parents with a fully integrated platform. The commercial potential is extremely large and is strengthened by the fact that the company will soon launch its fintech product for clubs that are so far ignored by other payment solutions. ”