Managing a grassroots football club comes with its fair share of challenges, from financial administration to team coordination and facility management. Club Director Mark Morris shares how the platform helped streamline finances, improve communication, and set the club on a path toward even greater success.
The Challenge: Financial Struggles & Operational Inefficiencies
Before adopting 360Player, Middlewich Town FC faced difficulties with financial management, payment collections, and administrative processes. The club relied on weekly cash collections and manual fine management, creating inefficiencies and increasing the risk of missed payments. Additionally, not all teams were fully utilizing digital tools, which made internal communication and coordination more difficult.
The Solution: 360Player offered a comprehensive solution
Seeking a more effective way to manage club finances and operations, Middlewich Town FC implemented 360Player. The platform offered:
- Streamlined Payment Processing – Transitioning from weekly collections to an annual payment model improved cash flow management.
- Automated Fine Management – Fines were easily created, sent to parents, and paid directly through the system, removing administrative hassle.
- Improved Communication Tools – 360Player’s messaging and posting features provided a more structured way for teams to stay informed.
The Results: A £13,000 Revenue Boost in Just Nine Months
The impact of 360Player on Middlewich Town FC’s finances was immediate and impressive. Within nine months of integration, the club saw an additional £13,000 collected, funds that had previously been difficult to track and recover.
%20(Facebook%20Shops%20Ad)%20(1).png)
A Collaborative Path Forward
Middlewich Town FC is now working closely with 360Player to explore new opportunities, including:
- Creating a 360Player user group for clubs to share best practices.
- Participating in regular feedback sessions to influence platform updates.
Conclusion
For Middlewich Town FC, adopting 360Player has been a major win. With a more efficient financial system, improved communication, and a proactive approach to platform development, the club is set for long-term growth. As 360Player continues to evolve, Middlewich Town FC is eager to play a role in shaping the future of grassroots football technology.
Are you ready to transform your club’s operations like Middlewich Town FC? Explore how 360Player can help streamline your finances, improve communication, and enhance club management. Get in touch today!
